Apr 5, 2016
Eat This, Not That! for A Longer, Leaner, Healthier Life
A New Book from Eat This, Not That! and AARP

NEW YORK and WASHINGTON, D.C — From the editors of Eat This, Not That! comes a unique book that leverages its vast knowledge of nutrition and how Americans eat: Eat This, Not That! for a Longer, Leaner, Healthier Life! (on sale 4/5/16). Presented in collaboration with AARP, the special eBook created specifically for people over the age of 50 presents a simple-to-use plan based on making smart and easy decisions about the foods you are already enjoying in ways that lead to a longer, happier life.

Eat This, Not That! for a Longer, Leaner, Healthier Life! provides a program that uses simple swaps to combat belly fat without changing the nature of what you eat. By introducing its new LONGER LIFE program, readers will see that they can keep eating all of the foods they love—burgers, steaks, bacon, bread, and pasta—to actually turbocharge their metabolism and protect lean muscle no matter where they are:

  • At Home—Packed with more than 25 recipes that incorporate the LONGER LIFE superfoods.
  • At Your Favorite Restaurants—More than 100 smart swaps that keep you covered at your favorite burger joint, Chinese or Italian restaurant, or sandwich shop.
  • At The Supermarket—An aisle-by-aisle guide to getting the most nutrition and fat-fighting power from your weekly shopping trip, no matter where you shop.

In addition to attacking belly fat storage, the LONGER LIFE plan introduced in Eat This, Not That! for a Longer, Leaner, Healthier Life! helps to strip your diet of one of the biggest issues that is the focus of the world’s health officials—added sugars. The most recent suggestions from the panel of experts that create the U.S. Dietary Guidelines recommends that Americans limit added sugars to less than 10% of daily calories. Today, the average American diet is made up of 16% of added sugars.

“There has never been a better time for a program like this,” said Founder and CEO of Galvanized and bestselling author David Zinczenko, who co-created Eat This, Not That!. “Now is the time to live life to the fullest and Eat This, Not That! for a Longer, Leaner, Healthier Life!  Lets you forget about diet plans by providing a simple, easy and effective way for you to enjoy life’s sweet spot.”

Jammed with eye-opening research and nutritional breakthroughs, Eat This, Not That! for a Longer, Leaner, Healthier Life! will challenge much of what readers thought they knew about weight loss.

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About Eat This, Not That!
Eat This, Not That!, the country’s most-trusted nutrition resource, empowers millions of readers to take control of their health, and their lives, by arming them with the information they need to make smart choices at home, in the grocery store, and at their favorite restaurants. With more copies sold than the original Hunger Games, the Eat This, Not That! book series changed the way America eats. Today, the franchise continues to deliver its irreverent, informative, and entertaining message via EatThis.com, Eat This, Not That! the magazine—and via our newsletters, apps and social media feeds, which reach millions of followers and fans. Eat This, Not That! is a premier content partner for MSN and Yahoo! and creates custom content for partners including AARP.

About AARP
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. To learn more, visit www.aarp.org or follow @aarp and our CEO @JoAnn_Jenkins on Twitter.

AARP Media Relations, 202-434-2560, media@aarp.org, @AARPMedia