AARP Eye Center
Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine.
LAS VEGAS, NV (April 13, 2016) — AARP discussed growth trends among 50-plus
The panel, “Movies for Grownups: Films For An Older, Loyal, And Growing Theater-Going Audience,” was comprised of industry leaders from various sides of the movie business, including AARP’s Entertainment Director Meg Grant. The panel offered insights about the 50-plus demographic, the fastest growing age group in the U.S., and its impact on movie box office performance. The panel additionally explored which types of films appeal to this audience and how best to promote new movie releases to the 50-plus consumer.
Grant shared statistics related to AARP’s membership base, which comprises nearly 38 million members of the 50-plus demographic, 59 percent of whom went to a movie theater in the last 12 months.
“The 50-plus demographic is not only one of the largest population subsets in the country, it is a group of people that loves to go to movies, probably more than any other age demographic,” said Grant. “We want studio and
Grant and the panel also shared several statistics that show a drastic increase in theater attendance among 50-plus audiences post opening weekend. According to research
“We have learned that while other age demographics decline in attendance during a release window, the 50-plus group attendance grows by nearly 400 percent,” added Grant “Interest is very high in watching new releases in a movie theater, and the 50-plus theatergoer is highly inclined to attend a movie in the second to
The panel was moderated by Gordon Paddison, CEO of Stradella Road. Additional panelists included:
# # #
About AARP Movies For Grownups®
The AARP Movies for Grownups® multimedia franchise, created in 2002 by the editors of AARP The Magazine, highlights stories and performances that resonate with the 50+ audience. It offers talent interviews, weekly online reviews and previews, film festivals, free movie screenings and year-round coverage in print and online. The February/March issue of AARP The Magazine, available February 1, will feature the 2015 Movies for Grownups awards for the best movies and performances of the year. For more information about Movies for Grownups, visit www.aarp.org/movies. Twitter:https://twitter.com/Movies4Grownups
About AARP The Magazine
With nearly 36 million readers, AARP The Magazine is the world's largest circulation magazine and the definitive lifestyle publication for Americans 50+. AARP The Magazine delivers comprehensive content through health and fitness features, financial guidance, consumer interest information and tips, celebrity interviews, and book and movie reviews. AARP The Magazine was founded in 1958 and is published bimonthly in print and continually online. Learn more at www.aarp.org/magazine/. Twitter: twitter.com/AARP
About AARP
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial
CONTACTS:
Matt Lawrence, Rogers & Cowan, 310-854-8168, On site cell 248-462-5339, irapport@rogersandcowan.com
Paola Torres, AARP, 202-434-2555, On site cell 202-631-2166, ptorres@aarp.org