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Jul 1, 2024
AARP Launches Expanded Members-Only Digital Platform

WASHINGTON–AARP, which reaches 25MM+ Unique Visitors across its website and flagship app, today launched an expansion of its premium digital content for its millions of members. AARP Members Edition will feature exclusive celebrity content from Sam Waterston and José Andrés, free books from bestselling authors like James Patterson and Ann Cleeves and bold new columns on sex, health and saving money.

Through the significant expansion of Members Edition, we are making AARP’s award-winning content and resources available at greater scale for our members” said AARP Chief Communications and Marketing Officer Martha Boudreau. “Our members are highly engaged in our unique content and by expanding the digital platform, we are able to personalize their experiences and give them access to more resources that can help them thrive as they age.

As AARP seeks to continue its explosive online growth – its online traffic has doubled since the Covid-19 pandemic, as more Americans 50-plus spend more time on digital and mobile platforms – Members Edition will publish exclusive interviews, expert columnists, timely op-eds, discounts, games and more, including:

  • Hollywood for Grownups: Legendary Hollywood reporter Merle Ginsberg dishes the inside scoop on the 50-plus world of entertainment.
  • In the Mood: Who says you can’t sizzle over 50? This column answers members’ questions about sex, love and relationships, with no question taboo.
  • Menus for Two: Famed chef José Andrés and former New York Times food columnist Mark Bittman share healthy and tasty recipes;
  • Ask Dr. Adam: Each week, a top cardiologist answers our members’ most crucial medical questions, and tells them what their doctors are too busy to say.
  • Best of Style: Get trendy fashion tips on swimsuits, bags, dresses, shoes and accessories for women over 50.
  • Save Serious Bucks: New steals, deals and discounts with Frugal Friday shopping expert.
  • Smart Guides: Deep guidance for improving your memory, planning your retirement and making life easier.

Print issues of AARP The Magazine and AARP Bulletin will feature a QR code so that members can quickly and easily access the Members Edition experience online.

AARP the Magazine (39.4 million readers) and AARP Bulletin (32.6 million readers) are the top two most-read publications in America according to MRI-Simmons, and have been for the past six years in a row.


About AARP
 AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation’s largest-circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit,ñol or follow @AARP, @AARPenEspañol and @AARPadvocates on social media.



For further information: Paola Groom, AARP,