AARP Eye Center
WASHINGTON–AARP, which reaches 25MM+ Unique Visitors across its website and flagship app, today launched an expansion of its premium digital content for its millions of members. AARP Members Edition will feature exclusive celebrity content from Sam Waterston and José Andrés, free books from bestselling authors like James Patterson and Ann Cleeves and bold new columns on sex, health and saving money.
Through the significant expansion of Members Edition, we are making AARP’s award-winning content and resources available at greater scale for our members” said AARP Chief Communications and Marketing Officer Martha Boudreau. “Our members are highly engaged in our unique content and by expanding the digital platform, we are able to personalize their experiences and give them access to more resources that can help them thrive as they age.
As AARP seeks to continue its explosive online growth – its online traffic has doubled since the Covid-19 pandemic, as more Americans 50-plus spend more time on digital and mobile platforms – Members Edition will publish exclusive interviews, expert columnists, timely op-eds, discounts, games and more, including:
Print issues of AARP The Magazine and AARP Bulletin will feature a QR code so that members can quickly and easily access the Members Edition experience online.
AARP the Magazine (39.4 million readers) and AARP Bulletin (32.6 million readers) are the top two most-read publications in America according to MRI-Simmons, and have been for the past six years in a row.
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About AARP
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation’s largest-circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org/about-aarp/, www.aarp.org/español or follow @AARP, @AARPenEspañol and @AARPadvocates on social media.