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Jan 12, 2016
AARP Report Finds Caregiving Market Will Grow 13% To Become $279 Billion Disruptive Opportunity 2016-2020
Report identifies six growth areas ripe for innovation

WASHINGTON, D.C. and SAN FRANCISCO — AARP and Parks Associates today issued a Caregiving Innovation Frontiers (CIF) study aimed at addressing the current and future needs of caregivers and those needing care, as well as identifying key business opportunities and in-demand solutions sought after by participants in this growing marketplace. The report also points out six key areas ripe for disruptive innovation.

The Caregiving Innovation Frontiers study notes that by 2020, 117 million Americans are expected to need assistance of some kind, yet the overall number of caregivers is only expected to reach 45 million. It also details how this market is set to grow thirteen percent over the next four years, resulting in an aggregate revenue opportunity of $279 billion over the years 2016-2020, with 80 percent being out-of-pocket spending.

 “This market is ripe for disruption,” said Jody Holtzman, senior vice president, Enterprise Strategy and Innovation, AARP. “It is in full alignment with AARP’s social mission to enhance the quality of life for people 50-plus, as it pertains to caregivers as well as those receiving care. Caregiving tech is a huge growth opportunity that can help us bridge this ‘needs gap’ and deliver better, more relevant products to improve people’s lives.”

In 2014, nearly 40 million Americans were providing unpaid care to people who are older, disabled, or otherwise in need of assistance, with this number expected to increase to 45 million unpaid caregivers by 2020.

Technology offers a key opportunity to deliver solutions to address current unmet needs. In fact, 67 percent of family caregivers want to use technology to monitor their loved one’s health and safety—but only one tenth are currently doing so. Other challenges involve the fact that caregiving solutions remains extremely fragmented, poorly adapted to caregiver needs, and, in some cases, undefined and underdeveloped.

“The physical, mental, and financial burden on family caregivers are real and their sacrifice for loved ones were aggravated by lack of well-designed decision support tools and shortage of effective care task management solutions in the past,” said Harry Wang, director of mobility and digital health research at Parks Associates, the co-author of the report. “Fortunately, the tech industry has been mobilized and this report shines the light into caregiver needs areas where critical innovations and breakthrough business models are immediately needed.” 

The CIF report identifies six areas of business opportunities. These include:

1.      Daily Essential Activities accounts for $207.6 billion of market opportunity and includes meals, home and personal care, home repair, delivery, transportation services

2.      Health and Safety Awareness accounts for approximately $20.3 billion of market opportunity and includes health alerts, diet and nutrition, medication management, personal safety monitoring, telehealth

3.      Care Coordination accounts for $8.4 billion of market opportunity and includes care planning, care professional engagement, records and benefits management, recovery support

4.      Transition Support accounts for $21.3 billion of market opportunity and includes home retrofit services, long-term care insurance planning, long-term care provider referral, legal assistance, hospice/funeral planning

5.      Social Well-being accounts for approximately $5 billion of market opportunity and includes digital inclusion, life enrichment and empowerment, community networking, life companions

6.      Caregiver Quality of Life accounts for $17.2 billion of market opportunity and includes respite and backup care, social support, health and wellness, financial/job security

The Caregiving Innovation Frontiers report is available for download at this link:

For more information about AARP’s technology innovation initiatives, please visit:

For news and updates on the Caregiving Innovation Frontiers and the Longevity Economy please visit:

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About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services.  A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin;; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates.  The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital health, the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Tara Dunion,, 202-434-2560, @AARPMedia
Holly Sprague,, 720-987-6614