WASHINGTON, DC – To commemorate Black Music Month, AARP Black Community has created the "AARP Old School Real Cool" station on Pandora. The playlist features R&B artists like Mary J. Blige, jazz artists like Grover Washington, gospel artists like Yolanda Adams and other notable African-American artists across a variety of musical genres.
The station, which went live on June 1, will be available throughout the month for all Pandora listeners to stream at http://www.pandora.com/aarpoldschoolrealcool.
“We are excited about the opportunity to present this station during Black Music Month and highlight the accomplishments of many African-American musicians” said Edna Kane-Williams, Senior Vice President of Multicultural Leadership for AARP. “Creating a station that resonates with this audience gives us a chance to highlight some of the most legendary artists in music, some of whom continue to make history.”
The “AARP Old School Real Cool” station was generated using a combination of Pandora’s Music Genome Project and listener data from a handful of African-American artists popular among the 45-plus demographic.
“AARP’s customized listener experience not only commemorates Black Music Month but also highlights the depth of influence music has on culture and the many contributions made by Black artists,” said Kim Barrett, Account Director of Multicultural at Pandora.
Famed radio DJ, television host Donnie Simpson can also be heard promoting the “AARP Old School Real Cool” station on Pandora throughout the entire month of June.
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AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering Americans 50 and older to choose how they live as they age. With nearly 38 million members and offices in every state, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and advocate for what matters most to families with a focus on health security, financial stability and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation publications, AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.