WASHINGTON– AARP has teamed up with the U.S. Census Bureau to release public service announcement (PSA) videos in 18 Asian languages to help Asian American and Pacific Islander (AAPI) communities with limited English proficiency participate in the decennial headcount. Titled “What is the 2020 Census?" and “How Do I Take the 2020 Census?," the videos contain bite-size information on the tangible impacts of the census and ways to complete the questionnaire online, by phone or by mail.
“It’s vital that the census be as complete and accurate as possible so everyone, including Asian American and Pacific Islanders, is represented and receives their fair share of public funding for important priorities,” said Daphne Kwok, Vice President of Multicultural Leadership for AAPI Audience Strategy at AARP. “AARP is proud to provide 2020 Census outreach information in 18 Asian languages so members of those harder-to-reach communities can participate, because not being counted in the census serves no one’s interest.”
AARP is ramping up support for the Decennial Census by securing partnerships with media outlets that have a strong influence among AAPI audiences. Comcast, Nielsen, and LA18 KSCI-TV are among the first to partner with AARP to promote the 20-second Asian language PSA videos beginning this month until the end of the Census enumeration period. The partnership was supported by TDW+Co, the official Asian American communications and outreach partner for the 2020 Census.
“As we embark on the first digital census, Comcast is proud to partner with AARP and the U.S. Census Bureau to encourage census participation across hard-to-count communities, particularly Asian American and Pacific Islander communities. The 2020 Census is critical in determining the allocation of federal resources that can help improve the quality of life for underserved communities,” said Dalila Wilson-Scott, Senior Vice President for Community Investment at Comcast Corporation and President of the Comcast NBCUniversal Foundation.
“Nielsen's census outreach effort, Project TrueCount: Counting Everyone is Good for Everyone, has made a priority of partnering with organizations that are highly regarded and trusted nationwide so our messages have the greatest impact,” said Don Lowery, Senior Vice President of Community Engagements at Nielsen. “AARP perfectly fits that description and we are delighted to work with them on promoting a fair and accurate census count.”
“KSCI-TV, LA18 is proud to partner with AARP in airing these multilingual public service announcements to better educate our Asian community about the 2020 Census,” said Dennis Davis, General Manager at LA18 KSCI-TV. “It is integral for our community to see that taking the Census is safe and understand the significance of being counted so that we can receive proper funding for various programs. We are grateful that AARP has taken the extra step in ensuring that our non-English speaking community is well informed.”
AARP’s PSAs have already begun airing in markets where Chinese, Hmong, Korean and Vietnamese are more prevalent. Visit aarp.org/Census to learn more about AARP’s work with the 2020 Census, or to access and download the PSA videos for each language (Bengali, Burmese, Chinese, Gujarati, Hindi, Hmong, Japanese, Khmer Cambodian, Korean, Lao, Nepali, Punjabi, Tagalog, Telugu, Thai, Urdu, and Vietnamese).
# # #
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence and nearly 38 million members, AARP strengthens communities and advocates for what matters most to families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin. To learn more, visit www.aarp.org or follow @AARP and @AARPadvocates on social media.
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information.
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Nielsen is divided into two business units. Nielsen Global Media, the arbiter of truth for media markets, provides media and advertising industries with unbiased and reliable metrics that create a shared understanding of the industry required for markets to function. Nielsen Global Connect provides consumer packaged goods manufacturers and retailers with accurate, actionable information and insights and a complete picture of the complex and changing marketplace that companies need to innovate and grow. Nielsen’s approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.
About LA 18 KSCI-TV
LA 18 KSCI-TV has been broadcasting for over 40 years and serves Southern California’s culturally diverse, multi-lingual communities. LA 18 reaches 6.5 million T.V. households in the Los Angeles DMA’s over-the-air, including over 3 million cable households and 2 million satellite households (DirecTV and DISH Network systems) in the L.A. DMA as a must-carry local station. Broadcasting on channel 18, LA 18 serves the nation’s second largest T.V. market and the largest Asian American market – the Los Angeles DMA.
TDW+Co is an award-winning, full-service, community-based advertising agency with a mission to create meaningful dialogue that inspires communities to make the world a better place. Founded in 2004, TDW+Co is privileged to work with dedicated brand partners that share its mission including AARP, St. Jude Children’s Research Hospital, U.S. Bank, and the U.S. Census Bureau, serving as the official national communications and outreach partner to the Asian American communities for the 2020 Census. TDW+Co is a 100% certified minority-owned and disadvantaged business enterprise with offices in Seattle, Los Angeles, and New York. For more info, visit tdwandco.com.
Media Contact: Madison Daniels, firstname.lastname@example.org, 202-531-9026, @AARPMedia