Today, AARP – on behalf of the Global Council on Brain Health -- released the ‘Special Report: Hearing Matters for Brain Health,’ highlighting the importance of addressing hearing loss to promote communication and social engagement and reduce the possibility of cognitive decline and dementia. This report comes at a critical time as the growing body of evidence is clear: social isolation and loneliness, which can be associated with hearing loss, are a public health threat. According to U.S. Surgeon General Dr. Vivek Murphy, the U.S. is in the midst of a loneliness and social isolation epidemic, increasing the risk of premature death and can be as detrimental as smoking up to 15 cigarettes a day.