- Oct 23, 2019Hispanics Feel Underrepresented in Beauty/Personal Grooming Advertising, Seek More Product Choices, AARP Report FindsDespite Spending Nearly Twice As Much on Beauty Products than the General Population, Hispanics 50-Plus Report Feeling Ignored By Beauty Industry Brands
WASHINGTON—Latinos age 50 and older spend an average of $46 per month on beauty and personal grooming products, nearly double the $25 spent per month by the general 50-plus population. Despite spending nearly $7 billion in annual U.S. sales, 69 percent of Hispanics report feeling that the beauty and personal grooming industry treats people their age as an afterthought, a new AARP survey has found.
- Oct 16, 2019Mirror/Mirror: AARP Survey of Women’s Reflections on Beauty, Age and Media™ Finds Women Want to See a Variety of Ages (and More Realism) in Product Ads
A national survey of nearly 2,000 U.S. women finds a significant number of respondents in their 50s and above feel ignored by the beauty and personal grooming products industries, AARP reported, upon the release of Mirror/Mirror: Survey of Women’s Reflections of Beauty, Image and Media.
Aug 27, 2019Contest Celebrates Sisterhood and 1st Anniversary of “Sisters from AARP” Newsletter with a Sam Fine Makeover PrizeFine Has Graced the Faces of Several African American A-List Celebrities – Next Could Be You and a Bestie
Sisters from AARP, a digital newsletter celebrating Gen-X and Baby Boomer African American women, today announced its “Sisterhood is Beautiful” contest, in which subscribers submit stories describing the moment that transformed a friend into a cherished sister-friend.
- Jun 3, 2019Images from joint effort with Magnum Photos now on display in AARP the Magazine and online
A New Age, a nearly year-long global photojournalism project that documents the evolving face of aging, has made its premier in the June/July issue of AARP The Magazine, the nation’s most read print publication, with over 38 million readers. At the same time, a more expansive version of the photo project is appearing at aarp.org/newage.
Apr 8, 2019New AARP Research on Grandparents Busts Stereotypes on Attitudes, Employment, Finances and LifestyleResearch Finds That Age of First-Time Grandparents Rises from 47 to 50; Number of Grandparents in Workforce Increases from 24 to 40 Percent
AARP released its Grandparents Today National Survey highlighting the latest trends among grandparents in the United States. Since 2001 the number of grandparents has grown by 24 percent from 56 million to 70 million. The research found that grandparents spend an average of $2,562 annually on their grandchildren, equaling approximately $179 billion dollars per year. The youngest grandparent is about 38 years old, with 50 being the average age of becoming a first-time grandparent.
Mar 20, 2019AARP Studios Debuts Digital Reality Series Road to Wizdom Highlighting Inspiring 50-Plus NBA DancersFive-episode series premieres Tuesdays through April 9 on AARP’s YouTube Channel
AARP Studios’ latest original YouTube series Road to Wizdom celebrates the new Washington Wizards’ Wizdom Dance Team comprised of people 50-plus years of age. The inspiring five-episode video series captures the nail-biting journey as aspiring dancers audition for the Wizdom team.
- Dec 4, 2018
WASHINGTON, DC – Today, AARP Travel released the results of its annual travel trend survey, examining travel behaviors, expectations and planning among Baby Boomers, Gen Xers, and Millennials....
Oct 16, 2018New study shows health benefits experienced during all stages of travel
WASHINGTON, DC—Today, AARP Travel released the results of its latest study, examining the health and wellness benefits of leisure travel. According to the survey, those who travel reported better emotional and physical health and improved relationships and productivity at work. Additionally, overall well-being is one of the biggest advantages of travel, with the benefits starting during the initial travel planning phase and extending well beyond the trip. The longest lasting travel benefit reported is improved relationships with loved ones – lasting six weeks on average.
Aug 8, 2018AARP Launches Sisters from AARP Digital Newsletter Celebrating Gen-X and Baby Boomer African American Women
WASHINGTON, DC—AARP today is launching “Sisters from AARP,” a new digital newsletter celebrating Gen-X and Baby Boomer African American women. The weekly newsletter, reaching subscribers...
- Dec 15, 2017Barbara Hannah Grufferman. ISBN: 978-1-4262-1832-3 | On Sale: Feb. 6, 2018 | Trade Paper | $19.99. An inspiring guide to look, feel, and be your best, one small step at a time.
WASHINGTON, DC—With both wisdom and wit, Barbara Hannah Grufferman challenges readers to take control of their lives in her new book, Love Your Age: The Small-Step Solution to a Better, Longer, Happier Life (National Geographic/AARP, February 2018). Here Grufferman, a nationally recognized advocate for positive living, offers small, practical tips—backed by science—encouraging readers to become their best selves. With frank advice about everything from health to relationships to sex to plastic surgery, Grufferman motivates readers to stay driven and committed to achieving their personal goals. Free of hype, this book is for anyone who has ever thought: