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  • Oct 1, 2018
    AARP Movies for Grownups® Screenings, Cover Story in AARP The Magazine Raise Awareness Around Film Addressing Caregiving, Dementia Issues

    WASHINGTON, DC—AARP today announced a collaboration with Bleecker Street on the release of “What They Had,” the upcoming film starring Academy Award and Golden Globe-winning actress Hilary Swank, EMMY and Tony Award winning actress Blythe Danner, with Michael Shannon, Robert Forster and Taissa Farmiga.

  • Jul 19, 2018
    AARP’s TV for Grownups to spotlight the shows and stars that resonate with the 50+ audience, the largest TV-watching demographic

    WASHINGTON, D.C.—Following in the footsteps of its influential Movies for Grownups® Awards, AARP today announced the debut of its TV for Grownups Honors® on July 24, 2018, at the Sunset Tower Hotel. The program will celebrate the career achievement of iconic television pioneer Norman Lear. Academy Award, Emmy and Golden Globe-winning actress Rita Moreno will present the award to Lear. The event will be hosted by actress Wendie Malick, with notable guests including Dick Van Dyke, Frances Fisher, Marla Gibbs, Bob Saget, Adrienne Barbeau, Chuck Lorre and more.

  • Apr 24, 2018
    Study Highlights Opportunities to Attract Boomers to Theatres

    WASHINGTON, DC—Baby Boomers remain a significant part of the movie-going audience with over 70 percent of this population going to the movie theatre and experiencing its amenities. However, there are significant gaps in this audience’s awareness of new theatre offerings/attractions and premium experiences. A new study released today by AARP, “What Boomers Want: Insights into Cinema Experience Preferences and Behaviors,” examines the specific preferences of movie-goers in an effort to reveal what Boomers want from their movie- going experience as well as reasons why they may not choose to go to theatres more frequently.

  • Feb 6, 2018
    Appearances by Helen Mirren, Gary Oldman, Annette Bening, Saoirse Ronan, Blythe Danner, Mark Hamill, Guillermo del Toro, Aaron Sorkin, Willem Dafoe, Jason Clarke, Alfre Woodard, Ben Mendelsohn, Alan Cumming, Betty Gabriel, Richard Jenkins, Rian Johnson, Laurie Metcalf, Marcus Henderson, Michael Gracey and more

    LOS ANGELES, CA — AARP The Magazine’s 17th Annual Movies for Grownups® Awards were held tonight at the Beverly Wilshire, Beverly Hills, celebrating 2017’s standout films with unique appeal to movie lovers with a grownup state of mind and recognizing the inspiring artists who make them. Co-produced by the Great Performances series, the awards will be broadcast for the first time on Friday, February 23 at 9 p.m. on PBS, (check local listings), pbs.org/gperf and PBS apps.

  • Jan 30, 2018
    Alfre Woodard, Jason Clarke, Mark Hamill, Saoirse Ronan, Ben Mendelsohn, Shari Belafonte, Willem Dafoe, Kelly Marie Tran, Doug Jones, Michael Gracey, Molly Bloom and others join award-winning actor and host Alan Cumming at a Star-Studded Evening on Monday, Feb. 5 in Los Angeles

    WASHINGTON, DC—AARP announced today the official presenters for the 17th Annual Movies for Grownups® Awards. Alfre Woodard, Jason Clarke, Mark Hamill, Saoirse Ronan, Ben Mendelsohn, Shari Belafonte, Willem Dafoe, Kelly Marie Tran, Doug Jones, Michael Gracey, Molly Bloom and others will join host Alan Cumming at the star-studded event that will be celebrated on Monday, February 5th at the Beverly Wilshire, Beverly Hills. The awards celebrate 2017’s standout films with unique appeal to movie lovers with a grownup state of mind and recognize the inspiring artists who make them.

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