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  • Apr 24, 2018
    Study Highlights Opportunities to Attract Boomers to Theatres

    WASHINGTON, DC—Baby Boomers remain a significant part of the movie-going audience with over 70 percent of this population going to the movie theatre and experiencing its amenities. However, there are significant gaps in this audience’s awareness of new theatre offerings/attractions and premium experiences. A new study released today by AARP, “What Boomers Want: Insights into Cinema Experience Preferences and Behaviors,” examines the specific preferences of movie-goers in an effort to reveal what Boomers want from their movie- going experience as well as reasons why they may not choose to go to theatres more frequently.

  • Apr 24, 2018
    Multi-Platform Partnership Focused on voters aged 50+ in 2018 Election

    ARLINGTON, VA – POLITICO, the most robust global newsroom specializing in politics and policy, today announced a partnership with AARP, the nation's largest nonprofit, nonpartisan organization...

  • Apr 20, 2018

    While ongoing efforts by the Centers for Medicare & Medicaid Services have helped reduce the risky off-label use of antipsychotic drugs among dementia patients living in nursing homes, the use of these drugs has increased slightly among dementia patients living in the community, according to a new AARP Public Policy Institute report.

  • Apr 18, 2018

    WASHINGTON, DC—Today, AARP Chief Executive Officer Jo Ann Jenkins released the following statement on the passing of Barbara Bush:

  • Apr 16, 2018
    New Survey finds Most Agree on Importance of Shredding, but Almost Half Don’t Follow Through

    WASHINGTON, DC—As AARP today launches its second annual “Operation: Stop Scams” -- a five-week-long series of more than 150 free document-shredding events and fraud education activities in communities coast-to-coast – a new AARP survey finds that almost half of consumers ignore experts’ recommendations to regularly shred their sensitive financial records.