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Sep 14, 2016
AARP Staying Sharp Brain Health Subscription Open to All Ages
As interest in promoting and maintaining brain health increases, Staying Sharp becomes available as a standalone subscription open to users of all ages

WASHINGTON, DC — If sitting is the new smoking, then Millennials just might be on to something. For those born between 1980-2000, a daily commitment to exercising more, eating smarter and smoking less than previous generations is a top priority. And it’s no surprise that the first digital natives are using apps and online technology to track sleep data, seek out healthier food options and book a fitness class. Today, AARP made available another critical tool by expanding the availability of Staying Sharp, the non-profit’s premiere brain health platform, to all age groups.

Staying Sharp is a subscription-based, digital platform that promotes holistic brain health through free and premium recommended activities, brain-healthy recipes and games based upon the five brain health pillars:Move (keeping fit)Nourish (eating right)Relax (managing stress)Discover (learning more), andConnect (being social). It’s part of AARP’s overall investment in brain health.

“While brain health has always been a top concern among our current members, we have found that this is a topic that is a key health priority for Generation X and Millennials,” said Craig Fontenot, VP of Membership Value Creation for AARP. “In fact, 47 percent of Generation X are caring for a parent (65 or over), making them more conscious of the impact their choices today can make on their bodies and minds tomorrow.”

Unique to the program is the scientifically backed Brain Health Assessment that answers the questions, “How well is my brain?” and “How am I performing against others my age?” Once a user takes the Brain Health Assessment, Staying Sharp curates recommended recipes, activities and articles based on the user’s individualized results allowing them to take a break from their hectic lives and play fun and engaging activities for the ultimate benefit of their brain health. Paid subscribers have the ability to review their results and/or access the other premium features.

“Staying Sharp gives consumers a platform to take control of their brain health with the ability to exercise their brain through fun and engaging features,” said Fontenot. “Now Staying Sharp is allowing users access to the tool from the comfort of their own home.”

A Staying Sharp subscription only costs $5.99 per month or $35.99 annually. Staying Sharp recommends annual users take the Brain Health Assessment every ninety (90) days to benchmark their results.

More information is available at https://stayingsharp.org.


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About Staying Sharp

Staying Sharp is a subscription-based platform from AARP. This product is part of AARP’s commitment to provide reliable information on brain health. Staying Sharp uses a holistic approach to provide science-based, personalized tools and recommendations that allow subscribers to track and measure their brain health progress using five key focus areas or “pillars”:  NOURISH (eating right), MOVE (keeping fit), RELAX (managing stress), DISCOVER (learning new things), and CONNECT (being social). To learn more,www.stayingsharp.org

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name.  As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. To learn more, visit www.aarp.org or follow @aarp and our CEO @JoAnn_Jenkins on Twitter.

Eden Godbee, (202) 434-2560, egodbee@aarp.org, @AARPMedia
Chelsea Giacobbe, (212) 536-9829, Chelsea.Giacobbe@coburnww.com